Mandarin Oriental

A fresh brand voice and tone (and a better booking flow) for a classic hotel

2023 WEBAWARD Winner for Outstanding Website

2023 Sitecore Award for Best Digital Experience Transformation

I worked with And Kind Collective and Valtech on a redesign for Mandarin Oriental Hotel Group’s network of global and local websites.

My contribution: After a brand strategy workshop, I helped create a fresh new brand voice and tone to showcase the hotels’ Michelin-starred restaurants, renowned spas, and unique, curated local experiences for a new generation of luxury-seekers.

I also wrote UX copy to improve the booking flow and the loyalty program experience, and worked closely with the team to streamline copy and content across the hotel’s 35 locations to fit comfortably within the new design templates.

See the live site.

Watch a case study video.

See the WEBAWARD announcement.

See the Sitecore Award case study.