Hi, I'm Alex.

I’m a creative director/writer focused on content design, content creation, UX writing, and brand voice and tone for websites, apps, and other digital products.

I have a background in playwriting and screenwriting, which means I can write conversationally, think systematically, and code-switch easily.

I love to make complicated things clear and easy for people to understand.

Things I do:

Content design

Content creation

UX writing

Brand voice and tone

Copy and content leadership and mentorship

Long-form/editorial writing

Also plays, screenplays, web series, VR storytelling, and branded entertainment


Copy, Content & Creative Direction:

Agencies: R/GA, & Kind Collective, frog design, Valtech, Isobar, Digitas, MRM/McCann

Clients: American Express, AT&T, Beauty.com, Boston Scientific, Delta Air Lines, ETS, Google, Healthways, IBM, Johnson & Johnson, L’Oreal, MasterCard, McCormick, MSG Entertainment, Nextbase, Samsung, Sonendo, Sony, Uber, Verizon, Visa

TV & Video:

I created branded content videos for Samsung and MasterCard, co-wrote and co-directed the web series Elevator Moods for A&E TV, created an online reality show about travel for Delta Air Lines, and wrote scripts for short films, TV pilots, and VR experiences.


Theater:

Juilliard Playwriting Fellow, Writer-in-Residence with New York Stage & Film, O’Neill Playwright, Women’s Project Playwrights’ Lab, The New Group’s Playwriting Unit. Readings and productions at The New Group, Rattlestick, EST, MTC, the Ontological Theater, New York Stage & Film, Soho Rep, the Women’s Project, the Edinburgh Fringe, and on tour in the UK.