Nextbase - Content Design, Brand Voice

Clear content for the global leader in dash cams

I worked with And Kind Collective on a radical redesign of the website for Nextbase, the global leader in dash cams.

I co-led content strategy/content design, and wrote copy for several key pages, making sure it was clear why you would want a dash cam, and how to choose the perfect model for your specific needs.

We also made sure each page told a clear and compelling story differentiating each product. We focused on benefits rather than features—and showing, rather than telling, why Nextbase dash cams are the most popular dash cams on earth.

Once our work launched, Nextbase achieved an immediate sales boost of 43%.

See the live site.