McCormick - Creative Direction, Content Design

Online tools for flavor education

At R/GA, I led a team that created online tools for McCormick to help home cooks up their flavor game. 

One of these was Start With Flavor, a comprehensive, fun online tool for exploring the combinations of herbs and spices used in various global cuisines.

We also created the Grillmates Prep Guide, a highly visual, step-by-step guide to flavorful grilling.

Working closely with McCormick’s kitchen scientists (that’s a real thing) we curated and crafted loads of content that breaks down daunting tasks into manageable steps.