Watchman - Content Strategy, Copy

Content strategy & copy for a site with multiple audiences

With And Kind Collective, I helped make a lightning-quick website prototype showcasing Boston Scientific’s life-saving heart implant device—as well as an accompanying suite of services to support doctors, hospital admins, and coordinators throughout the complex process of implantation.

We had no UX team on this project, so I whipped up what we affectionately called “ugly wires” — content wires to support the design team (along with copy to help tell the story).